As a business, your website is often the first and only thing potential customers see before deciding whether or not to use your product or service. According to a Pew Research Center study, “58% of Americans have researched a product or service online.” Since customers will more than likely gain their first impression of your business from your website, it’s important you include elements that will help your customers interact with your site and/or yield conversions. Below are five things that you can add to your website to help your potential customers find the information that they need.
One goal of having visitors come to your website is to have them contact you, and you want to make that process as easy as possible. Adding a contact form to your site reduces the number of steps a user needs to take in order to get in touch. A contact form can also reduce the amount of back and forth emails that are exchanged before a user’s question is answered and you get them what they need. By adding required fields to your contact form with questions that you know you will need answered, you are able to immediately help your user rather than badgering them for more information.
But, how do you do it? With WordPress sites the process is relatively easy – we use the Gravity Forms plugin. It is a premium plugin that costs money, but it is well worth it to get your users to contact you.
An email newsletter can help you to drive repeat sales, or give new potential clients the push they need to give you their business. According to the Data & Marketing Association, the average return on $1 spent on email advertising was $45-$51, and open rates are close to 40%. Additionally, getting started with an email newsletter is easier than you think using Mailchimp. So, make sure to include a sign-up form for your newsletter on your website for customers to opt into if they so choose.
If your business has a physical address, chances are your customers are going to be looking for you on Google Maps. Once again, you have an opportunity to cut out a few steps that users have to take, making it easier for them to do business with you. Embedding a Google Map on your website makes it easy for users to get directions to your location, see reviews, and view contact information from Google. Additionally, it allows users to do all of this while remaining on your site. (As we know, it’s always best if the user is able to remain on your site for as long as possible.) Embedding a Google Map is simple, just follow these instructions to Embed a map from Google.
Speaking of reviews, reviews are a powerful tool to boost your users’ trust. According to the 2017 Local Consumer Review Survey by BrightLocal, “85% of consumers trust online reviews as much as personal recommendations,” and “positive reviews make 73% of consumers trust a local business more.” Your website can give users this reassurance and inspire trust by showing them your reviews. If you have reviews from your clients you can add them to your site directly, or you can embed reviews from Google to your WordPress site using the free Google Reviews Widget plugin.
You can follow all of the guides and add all of the bells and whistles to your website, but nothing can tell you how well the site is actually working better than Google Analytics. With Google Analytics you can see who your visitors are and what they are doing on your site. You can find out how they found your site, which can in turn, better inform your paid marketing efforts. Finally, you can see what keywords users used in search engines to find your website, which can be used to refine your SEO efforts. Integrating Google Analytics on your website is easy and free, just go to https://analytics.google.com to get started.
There is an infinite number of ways to build a website, but these five things, if integrated, will make yours all the better.