WRAL.com Case Study

5401 North Campaign

2017-2018

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Challenge

In 2017, JPM Development approached WRAL Digital Solutions to help promote its new community, 5401 North.

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Solution

Our team developed an integrated marketing strategy to showcase and promote this project through a variety of tactics including social media management and advertising, targeted email campaigns, Google AdWords and targeted display advertising on both WRAL.com and the CBC Audience Network.

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Results

The increases in organic clicks, impressions on Google and organic CTR are proof that advertising on WRAL.com has effects on more than simply the referral traffic from our site.

WRAL Digital Solutions Case Study - 5401 North

WRAL Digital Solutions’ marketing strategy has exceeded all expectations at 5401 North. The combination of tactics the team of experts put together for us are working in concert together to make a successful campaign and resulting in traffic to the website, onsite and finally sales. They are constantly monitoring my account to ensure the highest return and CTR. They feel like part of our team and have the same passion for our community as we do!”

Dawn Forrest

Marketing Director, JPM Development

3 TIMES HIGHER

display CTR, than the national average

113% HIGHER

Google AdWords CTR, than the real estate industry national average

22%

increase in sessions from Q4 2017 – Q1 2018

24%

increase in users from Q4 2017 – Q1 2018

How has this campaign affected home sales?

Google Analytics (2017-2018) | Site Catalyst (2017-2018)

WRAL Digital Solutions
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