What Website Conversions Mean to Your Business

What Website Conversions Mean to Your Business

Business owners and marketing decision makers have an almost unlimited number of decisions to make when it comes to marketing a business. With thousands of vendors from which to choose, hundreds of different channels on which to run, and the nebulous task of...
A Brief Introduction to Google Tag Manager

A Brief Introduction to Google Tag Manager

Google Tag Manager Just recently I stumbled upon Google Tag Manager and I had no idea how it worked or why it matters. Little did I know, this simple tool that has been around since 2005 would be a game changer for our clients and for us. Crowding websites with all...
Small Businesses & Reputation Management: What to Know

Small Businesses & Reputation Management: What to Know

The days of pulling out a big yellow book, flipping through the pages and finding a business are behind us. If someone is looking to find a business that provides a particular service, the first thing they do is Google it. This is why now, more than ever, a business’s...
The Targeting Game-Changer: Geo-Fencing

The Targeting Game-Changer: Geo-Fencing

Mobile usage has become increasingly more popular over the last several years. The latest from Yahoo’s Flurry analytics shows that 90% of consumer’s mobile time is spent in apps, which is great news for advertisers that want to geo-fence. If you haven’t heard about...
Fun with Data and ‘WRAL Trends’

Fun with Data and ‘WRAL Trends’

One of the most successful online memes over the last few years has been the classic graphic of search data from each of America’s 50 states, usually in the form of a map with “The Most Popular Searches” from each region via Google’s search data or a tool like Google...

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