With a plethora of great camera brands to choose from for your small to medium business, how do you know which one is right for your needs? Sometimes it seems as though there are TOO many options with copious amounts of settings, which sometimes seem unnecessary. There’s a fine line between purchasing a camera that doesn’t require a college degree to use, but still captures excellent photos for your business. Within the world of DSLR (digital single-lens reflex) cameras, Canon and Nikon reign supreme, offering a variety of digital and DSLR cameras options. Let’s break these brands down and see the pros and cons of each.

Canon first launched in 1933 in Tokyo, with its first camera, the Kwanon. Ever since they have been an industry leader for close to a century. Canon is known for being the first to produce a camera with shutter synchronized to a flash, first to create a still camera with video mode, and first camera-to-lens electronic connection. Canon also produces a variety of other equipment, but is most well known for their cameras. So what do people love about them now? While Canon DSLR cameras do have a lot of bells and whistles (most of the time) they are generally user-friendly and very intuitive. It doesn’t take a long time to learn how to use a Canon DSLR, which means that you will be taking high resolutions photos in no time. Another aspect of Canon photos that customers love is the well-organized menu system. This menu system poses a considerable debate in the camera world, but Canon seems to have it down. The menu is organized in a user-friendly way, so users don’t get lost in the mumble-jumble of all the options. Lastly, Canon cameras are comfortable to hold and fit well to your hand, especially when holding the camera for long periods of time.

Nikon started as an optical instrument and glassware company in 1917 and released their first camera in 1948. Nikon is also famous for being the first company to send cameras into space with NASA and achieving the extra-low dispersion glass. A few notable features of Nikon DSLR cameras that customers love are the different lens options, long battery life, and accuracy. While all DSLR cameras have a variety of lens options, Nikon’s seem to have an even bigger selection. While new lenses vary in price, it’s important to be able to use different lenses for different photoshoot options you and your small business need. Nikon’s also have a more reliable battery life, with 300-400 shots depending on the session, you need a DSLR that can handle that much work. And lastly, being top of the industry both Nikon and Canon have cameras that have incredible accuracy, Nikon maybe even more so. Their mirrorless phase detect systems can capture moving images, perfect for all types of photos.

While making a purchase like this is a big one, there are unlimited amounts of resources and articles about this never-ending debate. At the end of the day, both Canon and Nikon DSLR cameras are top-of-the-line and will give you the high-resolution photos you need for your small to medium-size businesses.

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