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Email

According to Search Engine Journal’s August 2013 report released by the Direct Marketing Association, email marketing yields an average 4,300% return on investment for business and brands across the United States.

According to Hubspot the Millennials ages 18-39 check their email more than anything else on their phones. They also shared some other staggering statistics:

  • 91% of consumers check their email daily
  • 74% of consumers prefer to receive commercial communications via email
  • 76% of email opens occur in the first two days after an email is sent

e-Blasts

The statistics are clear, e-mail marketing is not dead. Utilize WRAL.com’s e-mail list of approximately 80,000 individuals who have opted-in to receive special offers from our advertisers to make a huge impact on your business. We schedule one e-blast to be sent each week. The e-mail creative is designed exclusive around your brand by our production team.

Email Newsletters

WRAL.com offers twenty different newsletters that advertisers can sponsor on a weekly basis. Between all twenty newsletters we have over 185,000 subscribers. We offer the following newsletters:

Newsletter Number of Subscribers
Smart Shopper 87,512
Weather 31,127
Out & About 15,624
News (5x per day) 13,921
Go Ask Mom 6,118
UNC 4,971
TechWire (2x per day) 3,565
Entertainment 3,553
NCSU 3,526
Sports (2x per day) 2,968
Hurricanes 2,781
Duke 2,358
Lottery 2,312
Health & Life 1,420
Most Popular News 1,394
Business/Money 931
Tech News 876
NCCapitol 317
Bulls 300
ECU 78

We sell a weekly Newsletter Bundle where you can pick any five to sponsor on a weekly basis. The Smart Shopper newsletter is sold completely separate from the weekly bundle. Your 300×250 ad will sponsor your five chosen newsletters that are sent once per day Monday-Friday.

e-Blast
Newsletter Screenshot

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