Passion + Creativity + Critical Thought + Caffeine = Results
Our team is the backbone of our operation and the single biggest reason our clients have success. Our crew is not only talented and well trained, with most being Google Analytics Certified and many Adwords certified, but they are extremely hardworking and passionate about client success. We believe in what we do and offer transparency in every aspect of our work. We constantly work to improve communication between ourselves as well as with clients. With a full team of experts in many disciplines, we have the skills it takes to help make you successful.
Meet Our Team
Director of Sales & Operations
Chris is the the Director of Sales and Operations for WRAL Digital Solutions and WRAL.com and is passionate about simplifying the complex world of digital advertising and marketing for local businesses. His main day-to-day responsibility is making sure the talented team at WRAL Digital Solutions continues to evolve and generate great results for our clients. Additionally, Chris oversees the programmatic and local sales strategy for WRAL.com, sits on the Local Media Foundation Board and has spoken at industry conferences on a variety of topics including OTT, DMPs, beacon targeting and WRAL Digital Solutions.
Outside the office, Chris is active in his church, serves on the Meals on Wheels of Wake County Young Professionals Board, enjoys Cross Fit and traveling with his wife Kristina.
Client Services Manager
Gordon is the Client Services Manager for the WRAL Digital Solutions team, managing the project management, ad operations, web and design teams. He has a passion for marketing technology and process innovation, and is tasked with improving the workflow and output of the Digital Solutions fulfillment staff. A member of the Triangle AMA, and Google Adwords and Analytics certified, Gordon has specialties in web development & hosting, SEO, programmatic media buying and overall marketing strategy. He moved to Raleigh in January of 2013 from Indianapolis, IN. He is an avid sports fan who closely follows both the Indianapolis Colts and Indiana University basketball. Gordon also enjoys playing music, hiking and camping, traveling and reading.
Digital Sales Manager
Veronica Dyer is the Digital Sales Manager for WRAL Digital Solutions. She has over 15 years of experience in Advertising Sales, Management and Training–with an emphasis on Internet Products and Services. Veronica leads a team of Digital Solutions sellers who specialize in WRAL.com as well as digital agency products and services. She also manages a team of Digital Strategists, who align with TV and Radio Account Executives to deliver the best digital marketing strategy for their clients. Veronica’s team works with local businesses to create the right messaging, target the ideal audience, and track results. She makes a point to keep the teams current on digital trends and loves to share information with others by offering lunch & learns. She moved to the Raleigh area in 2008 from Western Massachusetts. When she’s not at one of the stations, she is either riding the mountain roads with her husband on their Harley, or at one of the beautiful NC beaches!
Dave Sweeney is the Design Manager for WRAL Digital Solutions and is responsible for designing WRAL.com, logo creation, marketing projects and producing online advertising for our clients. Prior to joining Capitol Broadcasting Company, Dave spent nearly 20 years working for Tribune Company’s South Florida daily newspaper, Sun-Sentinel and Sun-Sentinel.com. While at Sun-Sentinel, Dave wore many hats including; Marketing Art Director, Promotions Art Director, and Multimedia Information Designer.
Parker is a Paid Advertising Specialist for WRAL Digital Solutions, helping execute all Pay Per Click and Audience Network display campaigns. He enjoys showing clients their Return on Investment through their paid advertising strategies. He earned his B.S in Business Administration from NC State University and was born and raised in Clayton, NC. During his free time he enjoys traveling to Wrightsville Beach, boating, playing tennis, and attending summer concerts.
Michael Baylor is a Client Services Digital Project Manager for the fulfillment team at WRAL Digital Solutions. Michael works most closely with MIX 101.5 as they offer services including web design, SEO, PPC, Social Media and more to clients with digital marketing needs. He is a North Carolina native (hailing from Greensboro, NC) who has worked in a variety of industries, including real estate, college athletics, and non-profit businesses. He enjoys sports, music and podcasting.
Lisa is an Account Executive on the WRAL Digital Solutions team. She is AdWords certified and passionate about building relationships with local business owners and helping them succeed via their digital marketing strategy. She is originally from Jacksonville, Florida, and has a BS degree from UNC-Charlotte. She is an avid reader, and enjoys spending time with her husband, four daughters, and chocolate lab.
Jana Crye is a Graphic Designer for the WRAL Digital Solutions team. She works to create effective advertisements, collaborates on projects with the marketing department, and produces materials to help the Account Executives reach their clients. She also designs and builds WordPress websites for local businesses. Jana grew up in the Midwest and attended the University of Wisconsin-Eau Claire. She recently moved from North Carolina to Colorado and spends her free time exploring, hiking, rock-climbing and skiing.
Reagan is a Digital Strategist for the WRAL-TV team. He consults with a diverse portfolio of clients on digital advertising strategies to maximize their advertising investment. Reagan grew up in California but is a southerner at heart. You might catch him saying “dude and y’all” in the same sentence. He earned his B.S. in Communications and Marketing from Houghton College, NY. When he’s not in the office, you’ll find Reagan fishing, hiking, or chasing his chickens around the back yard.
David is an Account Executive on the WRAL Digital Solutions Team at Capitol Broadcasting. He introduces business to powerful and tested marketing strategies via WRAL.com, Website development, SEO, Social Media Marketing and many other digital marketing avenues. He takes a solution based approach with each client and collaborates with them to produce the most effective marketing campaigns. He has over 5 years of advertising and marketing experience with a specific focus on digital marketing. David is also one of the very few remaining Raleigh natives. He enjoys spending time with his wife Maggie, three children and smoking his Eastern NC pork shoulders for hours and hours (is there really any other kind of BBQ?).
Kimberly is a Digital Project Manager with the WRAL Digital Solutions team. She is Google Adwords and Analytics certified, and has over 14 years of experience in helping small to medium businesses with Digital Marketing, both locally and nationally. A true North Carolina native, when she is not in the office you will find her participating in church activities, gardening, and trying to coax her cat, Lord Tyrion (Ty), to be more affectionate.
Missy Justice and her husband welcomed their first child in November 2016, Jackson. Missy is loving motherhood! Missy is the Ad Operations Manager for New Media at Capitol Broadcasting Company. Missy works hand in hand with every division within CBC for all of their digital needs. She graduated with a Bachelor’s degree in Psychology and Criminal Justice from Marshall University, the Thundering Herd. Missy also likes to dabble in arts and crafts, and spending quality time with her family including her two dogs, Cooper and Fitz.
Elide is a Digital Strategist on the WRAL Digital Solutions team, and serves as the digital strategy partner of the WRAL-FM Mix 101.5 sales team. Previously having worked with a global media and entertainment firm as well as an award winning B2B digital marketing agency, she has a diverse background in radio, digital project management, and digital marketing. Elide has a passion for uncovering client needs and quantifiable goals, as well as collaborating with her team on evolving marketing strategies. Elide is a native Texan and is fairly new to North Carolina, but has quickly formed a love for the area. She is a Durham enthusiast, but loves trying new coffee shops, breweries, and restaurants all over the Triangle.
Having been in sales and marketing her entire career, Denise is passionate about helping clients grow their businesses. In her role as Digital Strategist, she enjoys working with a talented team of radio and television Account Executives. Together they bring their clients ideas and proven digital marketing concepts that produce results and a positive ROI. She recently moved from Charlotte to Wilmington and loves the city’s history, friendly people, beaches, live music scene and many areas to kayak and stand up paddleboarding.
Jessica Paino is the Client Services Digital Project Manager for the WRAL Digital Solutions team at Capitol Broadcasting Company. She is part of a fulfillment team for Digital Elements offerings that include web design, SEO, PPC, social media and more. She recently moved to Raleigh, NC from South Florida where she worked in Marketing at the Office Depot Headquarters. She enjoys cooking, traveling, and theater.
Alysse is an Account Executive on the WRAL Digital Solutions team. She is passionate about being a creative and proactive partner for her clients and customizing effective marketing strategies. She has over five years of experience in managing local and national level accounts and really enjoys building long term business relationships. She enjoys spending time with her amazing family, traveling, cooking, reading and outdoor adventures!
Nathan Sanders is a web developer for WRAL Digital Solutions. He helps with building and maintaining websites with a focus on security, user experience, SEO, and goal conversion, and manages the websites hosted by WRAL Digital Solutions. He earned his M.S. in Electrical Engineering from North Carolina State University.
Mandy is a Graphic Designer for WRAL Digital Solutions. She specializes in presentations for WRAL.com, WRAL Digital Solutions, and New Media. Mandy is a North Carolina native, growing up in Wake Forest and having attended NC State University. She enjoys spending her free time remodeling her house, refinishing furniture, cooking and being with friends.
Victoria is a Digital Strategist on the WRAL Digital Solutions team. She enjoys helping local business owners create successful digital marketing campaigns. She graduated from UNCW and is a North Carolina native. In her free time you can find her running with her puppy Baxter, exploring downtown Raleigh, or heading to Wrightsville Beach for a weekend getaway.
Laney is a Digital Project manager for WRAL Digital Solutions with an agency background in digital marketing for B2B and B2C clients. She works closely with account executives and digital strategists to fulfill projects, ensuring that it’s a seamless process and we’re laddering up to strategy every step of the way. During her free time, Laney enjoys cooking with her husband and hanging out with her black lab, Izzy.