SEO Case Study

Critter Control

Challenge Icon


Critter Control of the Triangle was seeing no traffic increase to their website. Their main challenges:

  • Individual services did not have their own pages
  • Individual animals/type of work did not have their own pages
  • Content/pages were not localized – losing to national websites in search rankings.
  • We noticed in Analytics users were leaving blogs after one view, traffic spikes that made no sense
Solution Icon


We determined the following should be done to help their organic presence:

  • Build rich, unique, useful pages for each service they provide (over 20+)
  • Build rich, unique, with media pages for each animal they work with
  • Link popular blogs to related service pages, link service pages to related materials
Results Icon


This client has seen tremendous results in their organic traffic increases, rankings, and overall website engagement metrics.

Year over year:

  • 67% increase in unique page views
  • 78% increase in Organic traffic
  • 13% improvement in Exit%
  • Two SEO blog articles with over 1,000 views
  • Dramatic rankings increases for service pages and animals
Critter Control Pages
Critter Control Clicks
Critter Control Keywords
Critter Control Keywords