SEO Case Study

Challenge Icon

Challenge had a few notable challenges:

  • Their main service area was a nearby large city, but address technically was not
  • Their website not mobile responsive, had very little traffic and had low rankings
  • Their site had very little content
Solution Icon


  • Build new, responsive website
  • Build out how-to blogs and D.I.Y blogs on plumbing and home water heater repair
  • Optimize website, Google Webmaster Tools, and Google+, GoogleMaps entries for address/city issues
Results Icon


  • 150% increase in organic traffic – Year over Year
  • Dramatic increase in rankings
  • Attain #1 spot for main “Raleigh water heaters” service term (were #10)
  • Consistent search gains throughout campaign
NCWaterHeaters SEO
NCWaterHeaters SEO
NCWaterHeaters SEO
NCWaterHeaters SEO