Building brand awareness with the RIGHT audience is easy with WRAL.com
Display advertising has been the bedrock of online marketing since the dawn of the first websites. The basic premise of display advertising is users come to a webpage, consume content, and while on the page are served advertisements of various shapes and characteristics. WRAL.com offers a wide variety of display advertising opportunities on our website and provides a full service approach of helping devise a strategy, create the artwork and analyze the results afterward.
Online display advertising has a variety of purposes, but the most common job of a display ad is to deliver brand awareness much like a billboard or baseball outfield sign. While those physical methods can be effective for certain scenarios, digital advertising on WRAL.com can be pinpointed based on geography, demographic data, time of day and more. We are able to frequency cap users (so a single user doesn’t see your ad more than a certain # of times per day), and can track clicks, impressions and other helpful stats, such as view throughs which means someone saw your ad, did not click on it, and then later ended up on your website.
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