WRAL.com Case Study

Duke Continuing Education

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Challenge

Duke University was trying to reach a targeted and engaged audience to enter their professional certificate programs. They had trouble in the past in targeting the right audience and in tracking how successful their campaigns had been.

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Solution

DUCS used our cross-screen capabilities, using WRAL.com and WRAL News App. Their goal was to increase registration for their upcoming courses. They ran three different campaigns: Human Resources Certificate, Legal Nursing Certificate and Paralegal Certificate.

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Results

Duke University Continuing Studies had more inquires from these campaigns than any other local media outlet they had worked with in the past. They were able to increase the number of leads and students, and were able to have transparent reporting on their campaigns.

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We are impressed with WRAL.com and the results of our advertising campaigns. Our Account Executive is very knowledgeable and helpful; she makes the entire process simple for the client. The creative team understands our services and has created professional ads that enhance our brand and appeal to our target market. Adding a mobile presence to our marketing plan has exceeded all expectations, and the results of our recent campaigns have been better than any other local media used in the past.”

Rebecca Lentz

Program Manager, Professional Certificate Programs, Duke University