WRAL.com Case Study

Duke Continuing Education

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Challenge

Duke University was trying to reach a targeted and engaged audience to enter their professional certificate programs. They had trouble in the past in targeting the right audience and in tracking how successful their campaigns had been.

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Solution

DUCS used our cross-screen capabilities, using WRAL.com and WRAL News App. Their goal was to increase registration for their upcoming courses. They ran three different campaigns: Human Resources Certificate, Legal Nursing Certificate and Paralegal Certificate.

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Results

Duke University Continuing Studies had more inquires from these campaigns than any other local media outlet they had worked with in the past. They were able to increase the number of leads and students, and were able to have transparent reporting on their campaigns.

Duke Continuing Studies Logo

We are impressed with WRAL.com and the results of our advertising campaigns. Our Account Executive is very knowledgeable and helpful; she makes the entire process simple for the client. The creative team understands our services and has created professional ads that enhance our brand and appeal to our target market. Adding a mobile presence to our marketing plan has exceeded all expectations, and the results of our recent campaigns have been better than any other local media used in the past.”

Rebecca Lentz

Program Manager, Professional Certificate Programs, Duke University

Bella Vista Preroll

January 16-18, 2018

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Challenge

Bella Vista, a luxury home community in Raleigh, NC, wanted to take advantage of an increase in traffic to WRAL.com during a recent snow storm.

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Solution

They signed on to run a small preroll campaign during the storm. With less than 10,000 impressions during this time they saw tremendous gains in their web analytics beyond just referral traffic from the site:

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Results

All stats are comparisons of January 13-15, 2018 to January 16-18, 2018

753 Users

increased from 149 Users

415%

increase in traffic on the Bella Vista website

115%

increase in Organic traffic

52%

increase in Direct traffic

The increases in organic clicks, impressions on Google and organic CTR are proof that advertising on WRAL.com has effects on more than simply the referral traffic from our site.

616%

increase of visitors in the RDU area to the Bella Vista website

WRAL Digital Solutions