WRAL.com Case Study

Bella Vista Preroll

January 16-18, 2018

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Challenge

Bella Vista, a luxury home community in Raleigh, NC, wanted to take advantage of an increase in traffic to WRAL.com during a recent snow storm.

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Solution

They signed on to run a small preroll campaign during the storm. With less than 10,000 impressions during this time they saw tremendous gains in their web analytics beyond just referral traffic from the site:

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Results

All stats are comparisons of January 13-15, 2018 to January 16-18, 2018

753 Users

increased from 149 Users

415%

increase in traffic on the Bella Vista website

115%

increase in Organic traffic

52%

increase in Direct traffic

The increases in organic clicks, impressions on Google and organic CTR are proof that advertising on WRAL.com has effects on more than simply the referral traffic from our site.

616%

increase of visitors in the RDU area to the Bella Vista website

WRAL Digital Solutions