The WRAL.com Voters’ Choice Awards (VCAs) return for the fourth year in September 2018! The “best of” ballot gives the WRAL.com audience an opportunity to nominate and vote on their favorite people, businesses and services in the Triangle and other areas of North Carolina.
Nominations (4 weeks): September 19 – October 14
Voting (6 weeks): October 22 – December 2
Winners Announced: TBD
The WRAL.com VCAs have grown year over year, and in 2017, the ballot engaged 17K unique users, and over 65K votes were cast for more than 450 entities in categories like best barbecue, blogger, spa, biscuits and more.
The excitement of the WRAL.com VCAs spreads each year beyond the website and across social media as local businesses engage with fans and ask for their support in the contest. The culmination is a celebration for finalists, and winners stay connected to the VCAs long after the event through content on WRAL.com and on WRAL TV’s monthly Out & About show.
WRAL.com continues to spotlight recent finalists and winners with its Go-To Guide. The guide is promoted on site via promotional graphics and a content calendar of relevant stories and videos. Examples:
The WRAL.com Voters’ Choice Awards provides a variety of opportunities for sponsors to take advantage of the high-level of audience engagement across four months leading up to the holiday season. WRAL.com audience not only engages during the ballot’s initial phases (nominations and voting), but it relies on these recommendations throughout the year because the finalists and winners have been vetted by locals.
There are multiple engagement opportunities available: group sponsorships, category sponsorships, a presenting sponsorship, event opportunities and more. And with 8 groups encompassing over 100 categories, you’re sure to find your business’ niche. See the full list of 2018 groups and categories.
If you are interested in learning more about all of the multichannel deliverables for each sponsorship level, please email [vdyer] at wral.com to receive more information on our packages.